What we make
& do.
A consulting practice and a growing set of products. Each one started from a real problem, gets room to grow, and is kept only if it's worth keeping.
Tend
A home OS that grows with you. Track the projects, appliances, vendors, and reminders that come with a house, with AI that helps you make better calls about all of it.
- Worth Knowing: a daily feed of insights tuned to your home, season, and project history.
- Ask Tend: a chat anchored on your home's real context, not generic answers.
- Vendor search: real local pros, ranked, with numbers ready to call.
- Inspection & invoice import: turn PDFs into structured appliances, projects, and history.
Derp & Fetch
A direct-to-consumer store of enrichment and play gear for high-energy dogs. For the ones with too much energy and not enough job.
- Interactive feeders, puzzle toys, durable chews, fetch gear, and snuffle mats.
- A lean Shopify setup on a vetted supplier network: no warehouse, no inventory risk.
- A warm, earthy brand built to stand out from the loud pet aisle.
- Now live, with dog content on TikTok and Instagram.
Foedera
A light for local giving. A nonprofit giving directory built for Indivisible local groups, starting in Minnesota — every listing vetted and IRS-verified.
- Every organization confirmed as a 501(c)(3), 501(c)(4), school, or hospital, with an EIN and direct IRS verification link.
- About 70 Twin Cities–area organizations, browsable by issue area: housing, food security, civil rights, voting rights, and more.
- Filter by county or 501(c) status, search by name or mission, or explore pins on an interactive Minnesota map.
- Tracks each group's giving history over time.
Sortcerer
An AI agent that doesn't just sort your inbox, it cleans it, and shows you exactly what it did and why.
- Reveals what's piled up, grouped so it finally makes sense.
- Clears the clutter and unsubscribes you from the senders you approve.
- Shows its work on every call. No black box.
- You bring it in to clean, it cleans, then it gets out of your way.
Empty Bar Kits
A guided tool that interviews you about your work, then hands back a finished plan built for your exact situation, with you still the author.
- Answer a short intake; get a tool made for your grade level, focus, and constraints.
- Flagship: ASCA-aligned small-group plans for school counselors, lesson by lesson.
- Parent consent letters and pre and post assessments, ready to use.
- A team view of which ASCA standards your whole program has covered.
Publishing
A self-publishing imprint on Amazon KDP. Books and journals made with the same care as everything else. Name to come.
More coming soon
Hastings Progressives
The full digital infrastructure for an Indivisible-affiliated community organization in our hometown — built and maintained as volunteers.
- Website built and deployed, plus the migration of hastingsprogressives.com.
- EveryAction CRM, newsletter templates, and organizing workflows aligned with Indivisible's programs.
- A Bonfire merch shop for proceeds-based fundraising.
- Full brand identity: bridge-and-sunset logo, retro wordmark, and a navy/teal/brick/cream palette.
Consulting
Website design and AI strategy for businesses and nonprofits. We help you build a site worth keeping and put AI to work on the problems that actually matter.
- Editorial, fast, low-maintenance websites.
- AI strategy that fits your team, not the hype cycle.
- Hands-on builds, not slide decks.